Hospital marketing

LiveWorld Launches New Social and Digital Media Solutions For Hospital Marketing

CAMPBELL, CA & NEW YORK – (COMMERCIAL THREAD) – LiveWorld, Inc. (OTC Markets: LVWD), with over 25 years of healthcare, retail, and consumer digital and social media experience, announces new services and capabilities to agency to meet the most demanding challenges in hospital marketing. LiveWorld’s proven approach and expertise enables hospitals to acquire, connect and link hospital consumers with revolutionary creative and healthcare communities to drive behavior change and moderation to protect and d ” improve the reputation of the brand.

“The pandemic has completely disrupted conventional hospital marketing and accelerated the changes brought about by digital and social media,” observed Peter Friedman, CEO of LiveWorld. “Traditional strategies and tactics for finding and connecting with customers, generating revenue and managing reputations are insufficient. Everyone – doctors, patients and payers have flocked to social media and digital channels as the new standard of communication. ”

LiveWorld solutions respond to these specific challenges and to the dynamics of the industry:

  • Move to social media-driven decision-making (word of mouth)

  • Shift to consumer-centric marketing and customer service as a key decision factor

  • Influence of digital and social media on the choice of doctors’ hospital

  • New digital advertising tracking and privacy policies are forcing hospitals to find new ways to connect with patients

  • The economy demands more profitable revenues and new models to reduce FTE costs

In partnership with leading healthcare, pharmaceutical and hospital brands, LiveWorld has led the way in helping institutions understand, analyze and execute campaigns in this changing new environment. The agency’s team is made up of digital and social media experts with experience in health marketing and advertising in 20 therapeutic categories.

The areas of specialization of LiveWorld services include:

  • Campaign strategy, research and planning

  • Creative conception, design and production

  • Development of an online healthcare community

  • Social media marketing and advertising services

  • Chatbots, applications and virtual assistants for health

  • Content moderation and community management

  • Social listening and reputation management

Hospital leaders are breaking away from traditional thinking and turning to new approaches with digital technologies and social media to build credible conversations with patients and healthcare professionals. LiveWorld brings these capabilities to the hospital market.

Useful asset: LiveWorld Hospital Marketing Services Overview & Factsheet

About LiveWorld

LiveWorld is a digital agency and software company specializing in social media solutions that help businesses build stronger customer relationships. We offer consulting, strategy and creative services as well as human agents, conversation management software and chatbots for digital campaigns, social media programs and healthcare communities.

Our solutions enable businesses to deepen relationships with customers, professionals, patients and healthcare providers with emotion-driven behavior change through conversations and campaigns with a human touch. LiveWorld customers include leading brands in hospitals, pharmaceuticals, consumer packaged goods and financial travel services. LiveWorld is headquartered in Campbell, California with an additional office in New York. Learn more about and @LiveWorld.