Hospital marketing

Positive Hospital Marketing Campaigns Have a Sore Downside: Gunshots

Lori Wallace says it’s frustrating to constantly hear messages in hospital ads that imply her cancer would go away if she just were more positive and tried harder. Sam Harnett/KQED hide caption toggle caption Sam Harnett/KQED Lori Wallace says it’s frustrating to constantly hear messages in hospital ads that imply her cancer would go away […]

Hospital marketing

Positive marketing campaigns for hospitals have a painful downside: shots

Lori Wallace says it’s frustrating to constantly hear messages in commercials for hospitals that imply her cancer would go away if she was just more positive and trying harder. Sam Harnett / KQED hide caption toggle legend Sam Harnett / KQED Lori Wallace says it’s frustrating to constantly hear messages in commercials for hospitals that […]