Hospital marketing

Cyberknife Ads – A growing excess of hospital marketing

We’ve been tracking claims for Cyberknife’s “knifeless surgery” for a long time. See our blog search results. We’ve seen billboards promoting it in the metropolitan healthcare market we live in. And major East Coast medical centers promote it at subway stations. But it’s only recently that we’ve started noticing a lot of TV commercials promoting […]

Hospital marketing

Cyberknife ads – an example of growing hospital marketing excess |

We’ve been tracking claims for Cyberknife’s “knifeless surgery” for a long time. See our blog search results. We’ve seen billboards promoting it in the metropolitan healthcare market we live in. And major East Coast medical centers promote it at subway stations. But it’s only recently that we’ve started noticing a lot of TV commercials promoting […]